The Definitive Guide for What Is A Secondary Dimension In Google Analytics

If this does not seem clear, right here are some instances: A deal happens on a web site. Its measurements can be (however are not limited to): Transaction ID Coupon code Most current website traffic source, and so on. A user visit to a web site, and we send the occasion login to Google Analytics. That event's custom dimensions might be: Login technique User ID, etc.


Although there are many dimensions in Google Analytics, they can not cover all the feasible circumstances. Therefore custom-made dimensions are needed. Points like Web page URL are universal as well as put on many cases, however suppose your organization sells online courses (like I do)? In Google Analytics, you will not discover any kind of measurements relevant specifically to online courses.


Enter Custom Dimensions. In this blog site article, I will not dive deeper into customized measurements in Universal Analytics.

The scope specifies to which events the measurement will use. In Universal Analytics, there were four extents: User-scoped customized measurements are related to all the hits of an individual (hit is an event, pageview, and so on). For example, if you send out User ID as a personalized dimension, it will certainly be put on all the hits of that specific session and also to all the future hits sent by that user (as long as the GA cookie stays the very same).

The Of What Is A Secondary Dimension In Google Analytics

You could send out the session ID personalized measurement, and also also if you send it with the last event of the session, all the previous events (of the exact same session) will get the worth. This is carried out in the backend of Google Analytics. measurement uses just to that particular event/hit (with which the dimension was sent out)


That measurement will be used only to the "test began" event. Product-scoped personalized measurement applies just to a particular item (that is tracked with Improved Ecommerce capability). Even if you send out several items with the exact same transaction, each item might have different worths in their product-scoped custom-made dimensions, e. g.


Why am I telling you this? Due to the fact that some things have transformed in Google Analytics 4. In Google Analytics 4, the session range is no more offered (at the very least in personalized measurements). Google said they would certainly include session-scope in the future to GA4. If you want to apply a measurement to all the occasions of a particular session, original site you have to send that measurement with every occasion (that can be done on the code level (gtag) or in GTM).

7 Easy Facts About What Is A Secondary Dimension In Google Analytics Shown

It can be in a cookie, information layer, or elsewhere. From currently on, customized measurements are either hit-scoped or user-scoped (formerly referred to as User Characteristics). User-scoped personalized dimensions in GA4 job similarly to the user-scoped dimensions in Universal Analytics yet with some distinctions: In Universal Analytics, a user-scoped customized measurement (collection in the middle of the user session) was related to EVERY occasion of the exact same session (even if some event occurred prior to the dimension was established).


Also though you can send custom product information to GA4, at the moment, there is no way to see it in reports effectively. (allow me recognize). At some factor in the past, Google claimed that session-scoped customized measurements in GA4 would certainly be offered as well.


But when it involves custom-made measurements, this scope is still not offered. And currently, let's relocate to the second part of this blog site message, where I will certainly show you exactly how to configure customized dimensions and where to find them in Google Analytics 4 reports. Allow me start with a basic summary of the process, as well as after that we'll take a look at an instance.

If you use it to mainly stream data to Big, Query and after that do the analysis there, you can send any type of personalized parameters you want, as well as they will certainly show up in Big, Question. You can simply send the event name, state, "joined_waiting_list" and redirected here afterwards consist of the criterion "course_name". And that's it.

The 5-Second Trick For What Is A Secondary Dimension In Google Analytics

In that instance, you will need to: Register a criterion as a custom-made meaning Start sending custom criteria with the events you want The order DOES NOT issue here. You must do that pretty a lot at the very same time. If you begin sending out the parameter to Google Analytics 4 and also just register it as a custom-made dimension, claim, one week later, your reports will be missing that week of information (due to click this site the fact that the registration of a customized dimension is not retroactive).


Each time a site visitor clicks a menu item, I will certainly send out an event as well as 2 additional parameters (that I will certainly later on register as customized measurements), menu_item_url, and menu_item_name.: Menu web link click monitoring trigger conditions vary on most web sites (due to various click classes, IDs, etc). Attempt to do your ideal to use this example.


Go to Google Tag Manager > Sets Off > New > Simply Hyperlinks. By developing this trigger, we will certainly allow the link-tracking performance in Google Tag Supervisor.


Go to your web site and click any of the food selection links. Click the very first Link, Click occasion and go to the Variables tab of the sneak peek mode.